Know This

The Truth Will Set You Free

Justin Howell headshot

Justin Howell

Founder & CEO @ Rize

Advertising from the financial services industry gives you the impression that all you have to do is start using their products and everything will be rainbows and unicorns. You see words like “empower” and “financial freedom” and “financial security” sprinkled generously about as beautiful couples hand the keys to their money over to some guy dressed in a thousand-dollar suit.

Painting a picture of a world in which no one ever worries about money may have worked in an earlier era, but we younger generations know it’s a load of crap. We are fully aware that our parents’ generation partied like rockstars with their McMansions and their gas-guzzling SUVs and their “I’m sure it will work out” attitude about the future, and they’ve stuck us with the bill. Our reality is student loans, and climate change, and a world that seems to be getting crazier everyday, which makes us just a tad more jaded.

In the midst of all this, what we crave is some truth.

Let’s call a spade a spade: those student loans aren’t going to pay for themselves. It’s all on us, and that’s okay, because we young people embrace the suckitude. That cliched line about “making the world a better place”? We not only wholeheartedly believe it, we’re actually doing it.

Rize is built for the world we live in. So, here’s our promise to you: we will always tell you the truth about your money. Even when it hurts. Because we know you can take it, and it’s what you crave.

But we’ll also do our best to put a smile on your face when we smack you upside the head, because we’re not the guys in suits, and the last thing money needs to be is more serious.

That sound good to you? Then come join us at

Together, we all Rize.

Justin Howell Co-Founder & CEO, Rize